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About Us


For you, your pet, and the planet™

At Chews Happiness, our mission is to spread happiness to you, your pet, our global neighbors and the planet. By taking a holistic approach to business and the world, our goal is to create a never-ending Happiness Cycle for pets, people, and the planet.

When you shop with Chews Happiness, you can feel confident that…

  • Each creation we offer is thoroughly tested for quality and safety.
  • A fair wage is paid to workers in the USA and abroad.
  • Animals and people are treated humanely and ethically.
  • Sustainability is always a top priority.
  • We stand behind our products 100%.
  • You’re receiving a product as unique and special as your pet or cat.

We invite you to learn more about us and our creations…and then join us on the Path to Chew Happiness™!


Here’s where it all begins and ends: with your pet! Because we believe these special beings deserve Happiness, we design, create and select only the highest quality products for them.

You can feel great about selecting Chews Happiness products! They are finely designed and carefully crafted, and each purchase supports a fair wage for traditional herders and artisans.

By partnering with Chews Happiness, indigenous herders and artisans are able to maintain the traditional lifestyles they have enjoyed for hundreds of years.

We source our ingredients and wool from free-range, Organic, and/or semi-wild animals who are lovingly watched over by herders. Under their care, the animals thrive, producing beautiful products, such as wool, milk, eggs.

As free-range animals roam freely, they avoid overgrazing any one area. Our Organic and “Effectively Organic” ingredients mean that we tread lightly on mother earth to make our products. The earth, therefore, stays health, easily regenerates new growth, releases oxygen into the air and starts the whole process over again!


Chews Happiness was founded by two people with a shared longing and a dream. Tavor White and Meeta Gawande wanted to break out of the doldrums associated with their cutthroat corporate careers and dedicate themselves to doing good for the planet.​

During a trip to Bhutan, they were inspired by the country’s commitment to Gross National Happiness, a concept that focuses less on making money and more on protecting the environment, people, and culture.​

After returning to the U.S., Tavor and Meeta got married, moved to the Colorado mountains, and expanded their family to include a puppy named Bouncer. Like so many pet parents, they wanted the best for their little bundle of joy. However, they soon learned that finding safe, high-quality pet products with “good vibes” wasn’t easy. It was at this point that they got an idea. Why not create great products that promote happiness for people, their pets and the planet?​

And so, Chews Happiness was born!



Chews Happiness products have all been carefully designed and finely crafted to score high on the Happiness Scale with pets, people and the planet. Every purchase comes with peace of mind built right in.

Because each item we sell has been personally inspected and tested for quality, safety, and purity, you can trust that you are getting only the very best for both you and your pet.

Your purchase also keeps the planet happy, helps traditional cultures thrive and promotes animal welfare. Our creations are sustainably sourced, fairly traded, cruelty-free and eco-friendly. Whenever possible, our products are made from certified Organic ingredients. And, ingredients that have not been certified are “effectively Organic,” as we source many of them from the most pristine places on Earth.

It’s how we help our customers – and their precious pets – follow The Path to Chew Happiness!


As part of our commitment to help make the world a better place, one percent of all Chews Happiness sales is donated to the Maya Foundation, an amazing organization run by Jamie, an American expat in Bhutan.

The Foundation operates with the key tenet that all beings, including animals, deserve care, love and a chance at life. The no-kill organization welcomes any and all species of animal in need from dogs and cats, horses and mules, pigs and goats and cattle, to snakes, birds, and mice.

The organization exists with the humble goal to help those less fortunate – animals and humans alike – through promoting and influencing more compassionate, comprehensive, and innovative health and veterinary care. The organization does not charge for any of its services.

The Maya Foundation’s main project is The Barnyard Bhutan Animal Rescue & Sanctuary located in Paro, Bhutan – a two-and-a-half-acre rescue center and shelter providing care for approximately 400 animals, including over 250 dogs and over 50 cats.

We at Chews Happiness are inspired by the Foundation’s work and their message that second chances and life-saving opportunities do exist, for both human beings and animals.

For more information please check out the Foundation’s web site:

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    © 2019 Chews HappinessTM. All rights reserved.

    For you, your pet, and the planetTM